The “Phi Phenomenon”…

…is the resulting visual effect when still images are viewed in rapid succession and convey motion. This is the same effect that allows continuous images on strips of film to be seen as moving pictures on a projection screen.


The Phi Effect is an online resource where a collaborative of movie enthusiasts explore, share, and discuss all aspects of classic and modern film. Originating with the Phi Effect Podcast, the collaborative expanded into news, articles, written reviews, and other original content.

Established in 2015 and based out of Milwaukee, Wisconsin, The Phi Effect hopes to invigorate an appreciate for films, inform on the latest discoveries, and encourage conversation.

If you have any comments, questions, or discussions you’d like to share with us, send us a message at Contact@ThePhiEffect.com